BackBeat Media has been serving publishers and assisting sponsors since 1999. We’ve seen it all. We saw the web before Google AdSense and AdWords appeared, we were there for the birth of podcasting, and we were selling ads and sponsorships before the big stock market crash when the Internet bubble burst in 2001. Thankfully we saved up some money to build a real business before that happened!
One thing we’ve learned: machines don’t do a great job at selecting audiences. In fact, the best way to select an audience is to let that audience select itself. Carving out our niche in the Apple space allowed us to learn how a loyal audience behaves, and we’ve seen recurring examples of that both on the web and with podcasts.
We choose our publishers based upon this philosophy, and it has served us, our publishers, and our sponsors quite well. On top of that, we’re publishers ourselves. Dave Hamilton, our co-founder, also started several websites, including The Mac Observer and DealsOnTheWeb, and is the host of three podcasts: Mac Geek Gab, GigGab for Working Musicians, and The Small Business Show.
This gives us a unique perspective from which to understand the needs of advertisers and publishers alike, and we leverage that every day to make sure we’re properly serving everyone who relies upon us.
Let us know you’re interested in learning more about how the BackBeat Media family can help your business, and we promise we’ll be as committed to you as we are to our existing publishers and sponsors.